Unit 2 Articulating the ‘Job to be Done’
2.1 Overview
Learning Outcomes
When you have completed this unit, you should be able to:
Understand how to develop organizational competitive in the global marketplace through the application of innovation
Articulate how to research and clearly identify customer need.
Define how to translate customer need into a ‘job to be done’
Collaborate in a team context to agree on an innovative approach to the ‘job to be done’ for customers in an organizational context.
Activity Checklist
Here is a checklist of learning activities you will benefit from in completing this unit. You may find it useful for planning your work.
Learning Activities
Watch the Doodle Video summaries of chapters 3 and 4 prior to reading the chapters from your textbook “Going on Offence: A Leader’s Playbook for Perpetual Innovation”
Read chapters 3 and 4 of your textbook “Going on Offence: A Leader’s Playbook for Perpetual Innovation”
Virtually, or physically, complete your 3rd and 4th experiential visits
Resources
Here are the resources you will need to complete this unit.
Tabrizi, B. (2023), Going on Offence: A Leader’s Playbook for Perpetual Innovation. Ideapress Publishing. Chapters 1 and 2.
Doodle video previews of Going on Offence: A Leader’s Playbook for Perpetual Innovation. Chapters 3 and 4.
Assessment
Reflective Assignment 3
After completing this unit, you are responsible for completing and submitting Reflective Assignment 3. Please note that this reflective assignment requires a virtual, or physical, experiential site visit to the company you have chosen.
Reflective Assignment 4
After completing this unit, you are responsible for completing and submitting Reflective Assignment 4. Please note that this reflective assignment requires a virtual, or physical, experiential site visit to the company you have chosen.
Group Assignment 1
Students are responsible for completing, and submitting, Group Assignment 1.
Please see the Assessment section in Moodle for full instructions, as well as grading information.
Checking Your Learning
Use the learning outcomes for this unit as a checklist of understanding before you move to the next unit. Can you:
Understand how to develop organizational competitive in the global marketplace through the application of innovation
Articulate how to research and clearly identify customer need.
Define how to translate customer need into a ‘job to be done’
Collaborate in a team context to agree on an innovative approach to the ‘job to be done’ for customers in an organizational context.